ABOUT ARTIST

BRAINRENTAL(大腦岀租)於2012年創立並由Kevin, Roger以及Chu,3位充滿創意的年輕人組成。創作靈感來自現代都市生活中的荒誕,以及人類與科技間微妙的關係,Brainrental將這些觀念融入到他們的設計和創作中。於香港理工大學修讀工業及產品設計,三人均熱衷於插畫設計,從二維插圖到三維物體,通過幽默和諷刺來反映自己的想法,希望燃起好奇心、點燃心靈。

Brainrental的創作包括插圖,壁畫,生活潮流產品,客戶包括Hermes,Nike,連卡佛,HMV,Converse等。

Brainrental, was founded in 2012 by a group of 3 talents Kevin, Roger & Chu. Inspired by the absurdities in modern metropolitan life, Brainrental transfuse these perceptions into their experiments and creations. Once majors in Industrial and Product Design at Hong Kong Polytechnic University, all 3 individuals are passionate about illustration and design, from two-dimensional illustrations to three-dimensional objects, they substantiate their thoughts through humor and irony, hoping to fuel curiosity and ignite minds.

Brainrental's creations include illustration, mural, lifestyle product and illustrative objects. Their protental clients included Hermes, Nike, Lane Crawford, HMV, Converse, etc.

INTERVIEW

TOY0+Tell us more about the "High Tech Low Life" concept related to your artworks/illustration.
可否介紹一下你們作品/插圖與High Tech Low Life”有關的概念。

BrainrentalThroughout our works we have been consistently looking into how we live our life in this absurd modern world, "High Tech Low Life" would perfectly sum up the status quo.
在我們的作品中,我們一直在研究我們如何在這個荒謬的現代世界中生活,“High Tech Low Life”將完美地總結現狀。

TOY0+Do you guys collect any toys? What kind of toys do you like?
你們收集任何玩具嗎?你喜歡什麼樣的玩具?

BrainrentalWe are not huge toy collectors but when we see cool stuff in any kind we would buy them.
我們不是熱血的玩具收藏家,但是當我們看到很酷的東西,我們都會買。

TOY0+What do you think about the toy culture? How would you think that a vinyl toy means to you?
你對玩具文化有什麼看法?你認為設計師玩具對你來說意味著什麼?

BrainrentalVinyl toy is an object that makes you happy.
設計師玩具是能讓你快樂的東西。

TOY0+By creating the first Brainrental vinyl collectible toy - Brian, we could see this character did exist from some of your illustration, can you tell us more about Brian itself? Fans would happy to know more.
通過制作首個Brainrental的設計師收藏玩具 - Brian,我們可以看到這個角色確實經常岀現於你們一些插圖作品中,你能告訴我們更多關於Brian的背景嗎?粉絲會想知道更多。

BrainrentalBrian is one of our favourite creation, he appears in a lot of our work and if you look close enough you will realise that it is actually a character developed from our logo. We believed that observation shapes our behavior, Brian observes the world via the lens of a phone, his action is determined by the data retrieved from the network, it is a character that reflects everyone of us.
Brian是我們最喜歡的創作之一,他出現在我們的很多作品中,如果你有用心留意,你會發現他實際上是從我們的Logo衍生岀來的角色。我們認為觀察塑造了我們的日常行為,Brian通過電話鏡頭觀察世界,他的舉動都反映著我們每個人平日所做的行為。

TOY0+What is your impression of bringing "Brian" into a vinyl collectible toy with TOYZEROPLUS.
請告訴我們更多關於將“Brainrental - Brian”帶入TOYZEROPLUS的設計師玩具的想法/印象。

BrainrentalTransforming Brian from 2D to 3D is a very tough and long process, we are grateful that we are working closely with a group of passionate toy makers to make this happen.
將Brian從2D轉換為3D是一個非常艱鉅而漫長的過程,我們感謝能夠與一群充滿熱血的玩具製造商密切合作,將Brian實現在大家眼前。

TOY0+Use one sentence to introduce this Brainrental's first vinyl collectible Toy to your fans/toy collector.
請用一句話將Brainrental的首個設計師收藏玩具介紹給你的粉絲/玩具收藏家。

Brainrental“High Quality, Low Price” “Something you don’t have to rent, you own it”
“高質素、廉價格,不必租借,你將擁有它”。

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